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SEO the Easy Way Course
Module 1: Introduction to SEO - What It Is and Why You Need It
Start here | Download your workbook here (4:08)
What is SEO and Why You Need It (3:17)
Understanding Google, Algorithms and Search Engines (2:51)
Our 5-Step SEO Strategy (1:50)
Module 2: Content & Understanding User Intent
Create Killer Content (7:04)
Successfully Target User Intent (5:25)
BONUS: Targeting the Wrong User Intent (3:17)
Write Content that Beats the Competition (4:00)
Crafting a Catchy Title and Meta-Description (4:49)
Understanding EAT (Expertise, Authoritativeness, Trustworthiness) (5:24)
How to Create Cornerstone Content (2:24)
Module 3: Keyword Research
What is Keyword Research & Why You Need It (3:43)
What is a Target Keyword (3:51)
Keyword Research Tools & Key Terms (3:52)
How to Use Keysearch to Find Target Keywords (19:09)
BONUS: Keyword Research Practice (5:08)
BONUS: Keyword Research Practice Part 2 (7:38)
Finding & Using Additional Keywords (7:48)
Module 4: On-Page SEO
What Is On-Page SEO? (1:44)
Our 8-Step Strategy For Better On-Page SEO (9:04)
BONUS: See Two Fully Optimized Posts (9:39)
Optimizing the User Experience (7:45)
HOW TO: Add an "Updated On" Date to Your Posts (7:23)
Adjusting Your Bounce Rate (3:24)
HOW TO: Walk-through of how to adjust bounce rate in Wordpress (2:30)
Module 5: Off-Page SEO
What is Off-Page SEO? (1:27)
Ideal Backlinks (1:34)
Backlink Factors (2:30)
Brand Building (4:00)
The Importance of Social Media (3:12)
Module 6: Technical SEO
What is Technical SEO? (1:39)
Site Map Optimization (5:42)
Is Your Site Optimized for Mobile? (4:48)
Ways to Optimize Your Site for Speed (10:13)
Bonus Content: Digging Deeper
Google's Featured Snippet (4:40)
Monitoring Your Progress (4:09)
Key SEO Terms and Frequently Asked Questions
Write Content that Beats the Competition
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