SEO the Easy Way Course

Increase Your Traffic, Income, and Authority with a Proven SEO Strategy

Stop Writing Posts No One Sees

The 5-step SEO strategy we teach in this course is what we use to:

  • Rank on the first page of Google
  • Get more traffic for less effort
  • Earn a full-time income from our blogs
  • Gain back the time and freedom we chose this career for

Have you been avoiding SEO?

If any of these reasons to avoid SEO sound familiar to you, you're not alone. We thought these things too, until we broke through those barriers with our easy SEO strategy.

  • It's tedious and time consuming.
  • It's overwhelming.
  • It's too technical.
  • It sounds too complex.
  • My blog isn't big enough to compete.
  • It will kill my creativity and voice.
  • There's too much theory, not enough step-by-step.

Get ready to learn SEO the easy way.

We won't waste your time with theories and concepts that you can't use. In this course, we will show you exactly how to do it, step-by-step, in easy-to-understand terms, so you can stop wasting time on SEO that doesn't work.

Get started now!



We Know It Works

We've used it personally to increase traffic to our own blogs and we've helped dozens of other bloggers achieve their traffic goals and exceed even their own expectations.

✔ Gemma tripled her blog traffic in six months and was able to leave her teaching job to be a full-time blogger.

✔ Laura increased her traffic to over 200,000 page views per month and now earns a six-figure income from her blog.

✔ Greta Omoboni of Greta’s Travels increased page views by 614% in just 5 months.

✔ Sandra Henriques Gaijer had a 500% increase in organic traffic over the course of a year.

What You'll Learn

In this course, you will learn exactly how to implement our complete 5-step SEO strategy on your blog

✔ How to Be the Answer

Google’s #1 goal is to provide the very best answer to every search. To rank on the 1st page, you have to provide that answer.

✔ How to Perform Keyword Research

Writing content no one is looking for is a waste of time. You shouldn’t write a single word without researching keywords.

✔ How to Optimize Your Content

Google looks for specific signals that show them your content is worthy of ranking. Adding these signals is your top priority.

✔ How to Brand Your Website

Website branding is an important piece of the puzzle. Learn how to optimize your brand and get noticed.

✔ How to Take Care of the Technical Issues

It's probably not your favorite topic, but the technical aspects of for your site need to be tended to in order to rank well.

What's Included

  • 37 video lectures. That's 17+ hours worth of instruction!
  • Worksheets that are downloadable and fillable.
  • Checklists to track your progress and keep you on task.

PLUS Bonus Content:

  • FREE tracking spreadsheet
  • Video: How to find key metrics in Google Analytics (tracking spreadsheet)
  • Video: Additional keyword research case study #1
  • Video: Additional keyword research case study #2
  • Video: How to rank in the featured snippet (Position 0)
  • Complete list of SEO terms & frequently asked questions

"When I have a free 5 or 10 minutes, I jump on the laptop to watch another video while I take notes. The information is invaluable for a newbie like me, and I am thankful that I am taking the course before beginning any blogging. I know that it will get me started on the right foot. I am a teacher, and I know good teaching when I see it - and both of you nailed it. The lessons are clear and concise and delivered in a way that is empowering and not at all condescending."

- Jennifer Kroeger, Rigbee Childminding

"SEO the Easy Way is an extraordinarily effective course that has taught me powerful SEO practices. It has helped me to unite my fragments of knowledge about how SEO works into a cohesive whole. I now feel much better prepared to advance our blog's rankings and authority on Google!"

- Nathan Hartle, Two Drifters

"Best thing I ever bought I have to say. I have spent a lot of money to get better at this blogging game from people who claim to be experts, but your book is hands down the best."

- Faith Coates, XYU and Beyond

"I have a demanding full-time job so blogging is currently my side hustle, but by implementing the advice from the books in October (when I had under 15k MPV) I've managed to more than triple my MPV in July to reach over 50k."

- Alyse Madeline, The Invisible Tourist

"I seriously have the Make Traffic Happen books to thank for teaching me a method that really works. January has been an explosive month for me, and I hit 25k way sooner than I thought! It took me 8 months to get here once I learned proper SEO. I want to encourage others that it doesn't take posting a TON of content. I post on average about 4 times a month only, but whatever I posted, I tried to make it the best out there on the topic. Thank you guys!"

- Allison Boyle, She Dreams of Alpine

"I bought the Make Traffic Happen book in September, I also bought Keysearch and I've followed the directions. I am so proud to say that after 2.5yrs of blogging I have finally hit the 25k session mark as today my Jan 1-30th traffic is at 26k sessions!"

- Monet Hambrick, The Traveling Child

Your Instructors


Gemma + Laura
Gemma + Laura

Gemma and Laura are full-time content creators and SEO consultants. They each run successful travel blogs, as well as the SEO support and consultancy website and Facebook group, Make Traffic Happen. They started blogging separately in 2014 and became successful at traffic generation after creating this SEO strategy that has become the backbone of their business.


Course Curriculum


  Module 1: Introduction to SEO - What It Is and Why You Need It
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  Module 2: Content & Understanding User Intent
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  Module 3: Keyword Research
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Frequently Asked Questions


When does the course start and finish?
This is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
I'm a beginner. Will this course be too difficult for a new blogger?
No. We think there's never a better time to get started with SEO than from the very beginning. The skills you learn in this course will save you valuable time and effort later on. The concepts are easy to understand and implement, no matter what stage you're at.
Is this course only for travel bloggers?
No. This course was designed for all bloggers and website owners who wish to increase organic search traffic. It isn't geared toward one specific type of website. There are a variety of examples covering lots of niches.
Is this course only for bloggers?
No. This course is designed for any type of website that wants to attract more organic traffic. This SEO strategy can be used to optimize product pages, sales sites, niche sites, business sites. You name it.
I’ve been blogging for a long time/see myself as an intermediate blogger, is it for me?
Is organic traffic your number one referrer? Are you comfortable implementing SEO on the majority of your new posts and website? If you answered no to either of these questions, then SEO The Easy Way course is for you.
I already have the ebook, how is the course different?
The course uses the same strategy and procedures as the ebook, but delivers the content via ‘over the shoulder’ videos and downloadable worksheets to help you implement our SEO strategy. If you’re a visual learner, you may find the videos offer a better learning environment for you.
How much time will it take to complete this course?
The course includes 17 hours of instruction, split into 34 video lectures and 16 worksheets. Each lecture ranges from 2 - 20 minutes each, which can be watched at your own pace. If you can't devote an entire day to completing the course, you can divide it up over multiple sessions. Taking time to learn SEO is an investment. The amount of traffic we used to see monthly from social media overall, we now enjoy on individual posts every month - that’s a lot of traffic you could be gaining. If you are fed up with seeing low return from social media traffic, you have to devote the time.

Get started now!